Building on the success of the global #IOU campaign, our Africa spot shows the breadth of the idea and captures the personality of a new wave of youthful, dynamic and optimistic Africans.
When Grant’s sponsored Sky Sports’ UEFA Euro 2016 qualifier games, a series of idents like no other were brought to play.
Grant’s know that no man grows great alone, which leaves a lot of thanking to be done. This global #IOU campaign makes saying "thank you" easier for blokes from Singapore to Swindon.
How better to celebrate the great taste of William Grant's Family Reserve Blended Scotch than with some massive OOH billboards?