Sky

Content Desire

Sky wanted to raise the profile of Entertainment on Sky and grab the attention of Freeviewers. We developed a TV sampling strategy with long-form ads to give viewers a snippet of the Sky experience.

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Sky

The Sky Difference

The battle for TV subscription has intensified, with brands shouting louder and customers feeling increasingly confused. We helped Sky to rise above this with a charming, benefit–led campaign, which drove acquisition and loyalty.

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Sky

Sky Q

Sky Q is Sky's biggest innovation since pausing live TV. Being so complex, our job was to explain it in bite-size pieces, driving consideration and sales whilst not losing the magic of the technology itself.

Sky

Value Unpacked

We created a direct response 'trading' campaign that sought to showcase the amazing value of Sky’s TV and broadband offer.  

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