Sport England

Sport Relief Partnership

This Girl Can is proud to partner with Sport Relief 2016. To encourage women to get active for a good cause, we created a series of content films featuring the girls from the original campaign.

This Girl Can

Sport England

Two million fewer women than men exercise regularly in England, but 75% say they’d like to be more active. Through uncovering a fresh, unifying barrier, we created a behaviour change campaign to turn the tables.

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Sport England

This Girl Can

It has been two years since the original launch of our This Girl Can campaign for Sport England, which saw a significant increase in the number of women exercising. But our work is not done. Sport England has now challenged us to get a wider range of women active, celebrate more sports and tackle some new barriers. 

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