What Makes Games Fun?

 
 

31 Oct 2011 - Paul Mann

 

Last week, Jani Cortesini (a member of our planning department) took to the stage down at ‘Extra Life: A Gaming Event For Brands

A few of us were lucky enough to go down and enjoy Jani’s presentation.

The subject of his talk: ‘Understanding the psychology behind game play’. Here’s a downloadable copy of the deck for your reference.

Jani worked the floor amazingly well and certainly inspired the crowd including representatives from Unilever, Xbox, Alfa Romeo, Carat and many others. His presentation also prompted a bit of Twitter buzz with @martina_lacey even complimenting him on his “enviable hair”.

Head over to the M&M Global website for more photos and check out the #extra11 hashtag on Twitter to absorb more from the day as it happened.

 
 
 

Letters

03 Sep 2014 - Maria Kivimaa

Andrea Ferlauto, our designer and typographer, about his art and inspirations.

 
 
 

Culture Club: Medea

26 Aug 2014 - Tamsin Shaw

We've been feeling rather cultural lately...go figure. Here's a piece by our professional amateur theatre critic Tamsin, who was impressed by Medea - and the age old (long before Beyonce) struggle women have with power.