What Makes Games Fun?


31 Oct 2011 - Paul Mann


Last week, Jani Cortesini (a member of our planning department) took to the stage down at ‘Extra Life: A Gaming Event For Brands

A few of us were lucky enough to go down and enjoy Jani’s presentation.

The subject of his talk: ‘Understanding the psychology behind game play’. Here’s a downloadable copy of the deck for your reference.

Jani worked the floor amazingly well and certainly inspired the crowd including representatives from Unilever, Xbox, Alfa Romeo, Carat and many others. His presentation also prompted a bit of Twitter buzz with @martina_lacey even complimenting him on his “enviable hair”.

Head over to the M&M Global website for more photos and check out the #extra11 hashtag on Twitter to absorb more from the day as it happened.


Culture Club: Medea

26 Aug 2014 - Tamsin Shaw

We've been feeling rather cultural lately...go figure. Here's a piece by our professional amateur theatre critic Tamsin, who was impressed by Medea - and the age old (long before Beyonce) struggle women have with power.


Edinburgh Fringe on my mind

19 Aug 2014 - Lucy Turner

An Edinburgh Fringe virgin Lucy jumped on the train and delved into the madness (and apparently margaritas) for 22 hours. This is what happened. 


When bikes and creativity collide

13 Aug 2014 - Cate Anderson

The creative industries have a passionate love affair with the bicycle. Why is that? Off the back of RideLondon, we talked to two current or ex creatives who are in the business of bikes: Wayne from Pedlar pedlar and Alex of Nolobi bikes.