What Makes Games Fun?


31 Oct 2011 - Paul Mann


Last week, Jani Cortesini (a member of our planning department) took to the stage down at ‘Extra Life: A Gaming Event For Brands

A few of us were lucky enough to go down and enjoy Jani’s presentation.

The subject of his talk: ‘Understanding the psychology behind game play’. Here’s a downloadable copy of the deck for your reference.

Jani worked the floor amazingly well and certainly inspired the crowd including representatives from Unilever, Xbox, Alfa Romeo, Carat and many others. His presentation also prompted a bit of Twitter buzz with @martina_lacey even complimenting him on his “enviable hair”.

Head over to the M&M Global website for more photos and check out the #extra11 hashtag on Twitter to absorb more from the day as it happened.


Intern Insights, vol. 2 – Are brands like friends?

21 Oct 2014 - Kate Spencer

We are blessed with some amazing interns – and we bless them with a task: write a thought piece for our blog. Here's Katie Spencer, who interned with our strategists. She has a serious crush on McVities and ponders the power of a brand.


Raise your glasses

25 Sep 2014 - Jonny Ray

None of us make it on our own; however we often struggle to thanks to those who help us along the way. Grant’s #IOU campaign is here to sort that out.