We are really excited to have been given the brief to create BMW’s global xDrive campaign for the winter season in 2016/2017. The global integrated campaign will run across a number of key markets and feature a completely through-the-line campaign from TVC, digital, retailer, CRM and social etc.

Our last campaign for xDrive for the UK market, ‘Magnets’, resulted in a  significant uplift in traffic to the xDrive page on the BMW website and a substantial improvement in awareness.

Our CEO Frazer Gibney had this to say when we announced the news in the press: “This win comes on the back of our successes for BMW in the UK market. We’re thrilled to have the opportunity to extend our relationship to the Global team in Munich, and we are delighted to be responsible for raising awareness of BMW’s superb All Wheel Drive technology”.