We are thrilled to announce that we have been named Agency of The Year at the inaugural Campaigns for Good Awards, a new initiative from PRWeek, Campaign and Third Sector.
The awards were created to celebrate creativity with heart and this is the first time three leading Haymarket titles in the PR, advertising and charity sectors have joined together to recognise great campaigns. The objective of the Awards is to reward excellence and recognise campaigns that use creative ideas successfully to further positive causes.
Our campaign for Project Literacy: A Little Chicken Named Pong Pong with Weber Shandwick also won Best Public Awareness Campaign (Brand led) and Judge Mark Perkins said it was an: “Outstanding campaign. Thoughtful, beautifully created, done with warmth.”
Finally, we were highly commended for the Best Fundraising and Advocacy Campaign, local for our Believe In Me campaign for Barnardo's, and a finalist for the Best progressive cause campaign with Queen Rules.
Campaigns for Good said: "FCB Inferno’s most recent campaigns have delivered a global impact in more than 65 countries, generating two billion social shares and press coverage reaching a total of 11 billion people.
It focuses on using a deeper understanding of human behaviour to connect with the target audience and create real change, recruiting teachers, encouraging women to exercise, or alerting parents to the dangers of online grooming.
Judge Rachel Walker said: “Stood out as the favourite. Nicely written entry.” Creativity and originality play a key role in forging the connection by developing platform ideas, apps, social experiments and snap chat filters.
All of the agency’s strategists train in behavioural science and one noticed commuters in London walking past Big Issue sellers to go into a coffee shop and came up with the Change Please initiative. Homeless people were trained as baristas and paid the London Living Wage. Six carts across London sell more than 1,000 coffees every day. Change Please has taken 12 people off the streets saving the taxpayer £360,000 a year. and Change Please coffee beans are now for sale in more than 370 Sainsbury’s stores. Sales continue to generate funds for the campaign.
FCB Inferno continues to use the agency’s skills and expertise as a force for good through projects promoting female empowerment, tackling homelessness and illiteracy, and help the world most vulnerable children."
Read our CEO Frazer's thoughts on what makes a successful cause marketing campaign here.
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