We are so proud to announce that for the second year running, we are the top UK agency to make the “Most Successful Agencies promoting good causes” chart. The list, compiled by the Gunn Report and ACT Responsible, recognises the Top 25 agencies promoting good causes worldwide.
It is a phenomenal achievement to be recognised in The Good Report, the awards created to champion sustainability, social responsibility and celebrates purpose-driven creative work that “raises awareness of major social and environmental issues.”
Over 1000 campaigns produced by 680 agencies for 850 advertisers from 80 countries were evaluated for the report. The ranking is generated by combining the performance measured by the Gunn Report, with the promotional effort behind the campaigns and the public’s votes.
FCB Worldwide led the pack of Most Successful Agency Networks Promoting Good Causes, earning the number-two spot for the second year. In the Most Successful Agency category, FCB had four of the top 25 agencies – adding one more to last year’s representation, and ranking more agencies than any other network. FCB Toronto, FCB New Zealand and FCB Brasil were also among the Most Successful Agencies Promoting Good Causes.
Five of the Top 40 Most Successful Campaigns were won by FCB offices, a category which incorporates themes such as human rights, public health and environmental safety. These five winners were FCB Toronto’s “Down Syndrome Answers” for the Canadian Down Syndrome Society, FCB Zurich “Search Racism. Find Truth” for Refugees Welcome, FCB Cape Town’s “Testi-Monials” for CANSA, FCB New Zealand’s “Made From Remains” for New Zealand Fire Service and FCB Happiness Saigon’s “#NoFilter” for UNICEF.
“These recognitions speak to the passion and hard work of our incredibly talented employees, which often goes beyond the day-to-day. Seeing representation from so many of our offices across the globe in the promotion of social causes – both individually and as a network – makes me proud to work at FCB,” said FCB Worldwide CEO Carter Murray.
“Doing good to do well has been a mantra I have embraced for the last 20 years. When we create work that helps people, that helps our world, we are protecting the future of advertising. One ambition of FCB is to be well represented, year after year, in The Good Report. I am inspired by these human ideas being created in so many of our offices around the world,” said FCB Global Chief Creative Officer Susan Credle.
We are so proud to have our network and campaigns recognised for these awards and we look forward to continuing our work promoting good causes.
Great queens at Great Queen Street
Yet another remarkable Christmas party at FCB Inferno.
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This Girl Can inspiring millions of women and girls to get active, one year on.
FCB Inferno has won the global xDrive pitch.
Campaign’s 2015 Annual
A few reasons to celebrate tonight.