We create interesting ideas for brands that people find emotionally relevant and engage with in deeper, more meaningful ways.
Research proves time and again that the more interesting the idea, the more it gets noticed and captures hearts and minds. In a world where we are bombarded daily by thousands of messages, interesting gives you a commercial edge.
But we believe we are also morally obliged to make interesting work. Our industry’s output tends towards the formulaic and forgettable. Consumers often describe it as an irritant - or worse, as a social pollutant. We want to provide an antidote with ideas that absorb, reward and enrich the audience.
The world needs more interesting.