Battersea Dogs & Cats


Our new campaign for Battersea is designed to get people to look at rescue animals differently. Despite the fact that 1 in 4 cats and dogs are rescues, there’s a misconception that they are somehow damaged or broken. Well, nothing could be further from the truth. Rescue pets are the best pets, and they all deserve a second chance and a happy home. So we decided to elevate the category by elevating rescue animals to their own breed.

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Rescues to the Rescue

Set to Jess Glynne’s track “I’ll Be There”, our latest campaign for Battersea is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time, whether helping us work from home, or even joining our workouts.

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