This film aims to creatively showcases the stunning Huawei Mate 10 Pro, and the functionality of the Moleskine Smart Writing Set. In the film, we see lines being drawn on the Moleskin Smart Writing Set, and in parallel, the Huawei Mate 10 Pro 'appears' out of thin air, curve by curve, next to the book itself.
The P series of phones from Huawei aren’t for everybody. They’re aimed at a specific audience – the Culture Makers. The painters, chefs, writers, dancers, photographers, designers and performers of the world. Theirs is the power of creativity, and they use it to redefine reality and create truly beautiful change. To them, cutting-edge technology is an enabler and a force for lasting good. Our stunning new pan-European campaign for the P20 series shows that when we place the most powerful creative tools in the hands of creatively optimistic people, a new era of creativity is sparked.
There are approximately 32 million deaf children worldwide, and many struggle to learn to read. So, we worked with Huawei to develop StorySign, an app that uses the power of AI to help enrich story time for deaf children and their parents. The campaign has won 6 Cannes Lions this year including 4 Golds.