The P series of phones from Huawei aren’t for everybody. They’re aimed at a specific audience – the Culture Makers. The painters, chefs, writers, dancers, photographers, designers and performers of the world. Theirs is the power of creativity, and they use it to redefine reality and create truly beautiful change. To them, cutting-edge technology is an enabler and a force for lasting good. Our stunning new pan-European campaign for the P20 series shows that when we place the most powerful creative tools in the hands of creatively optimistic people, a new era of creativity is sparked.