ABInBev - Mike’s Hard Seltzer

Refreshingly Obvious

Our new campaign for mike’s Hard Seltzer provides a fresh take on the pretentiousness we face in a modern world that seems to try too hard – mike’s believes that when you keep it real, you can have the most fun. Each of the three main spots introduces a quirky summer invention designed to solve an obvious problem by making summer drinking easier and more refreshing. Kind of like mike’s Hard Seltzer itself: a simple and delicious blend of alcohol, real fruit flavour, and sparkling water. When you think about it, really, it’s refreshingly obvious.

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