OnePlus

True Colors

To champion the unparalleled smartphone colour performance of the new OnePlus 9 Series, co-developed with Hasselblad, we created the 'True Colour Scanner'. An innovative tool powered by Google Vision AI that analyses users’ Instagram profiles to reveal their most frequently used colours. From Hazy Azure to Electric Amber, the scanner generates a shareable image showing users’ personalised palette. The scanner is part of OnePlus' #TrueColors global campaign which is brought to life through a global Instagram competition where users submit photos that are True to themselves, for a chance to win a trip to one of six locations around the world.

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