Project Literacy is a global campaign founded and convened by Pearson, the FTSE 100 publishing company, dedicated to building partnerships and driving action that puts reading and writing within everyone’s reach.See More
Following the success of our Alphabet of Illiteracy campaign, we needed to find a way to celebrate International Literacy Day with a bang.See More
Following on from our Alphabet of Illiteracy campaign, our 2017 campaign for Project Literacy focuses on the problem of ‘inter-generational illiteracy’. The ‘First Words’ film brings to life the real struggle faced by adults learning to read and write for the first time, juxtaposed against children reading their first words, and shows the transformative effect improved literacy can have on their lives.
Our new campaign for Project Literacy tackles how we can break the intergenerational cycle of illiteracy by empowering adults learning to read and write, so they can encourage literacy in future generations.See More