Change Please

The Big Issue

An idea we had for The Big Issue. If we could get people to just change where they buy their coffee, we really could change the world.

See More

Change Please

Metamorphosis

Since launching, Change Please has served over 78,000 coffees, expanded from one to five sites and employed and housed 12 formerly homeless people as baristas. Our latest film for the venture tells the tale.

The Big Issue

Pay It Forward

In this award winning campaign we have turned The Big Issue into the world’s first resellable magazine, meaning each magazine can be sold-on each time after its been read, doing good wherever it goes. Each magazine will come with its own scannable QR code, that allows readers to pass the magazine onto a friend, who can scan the code to pay for it again. The scheme aims to help vulnerable magazine sellers to earn more and counter the issues the homeless are facing in an increasingly cashless society. Pay It Forward levels the playing field, and offers magazine vendors the opportunity to earn extra money from the onward sale of the magazine, making the time they spend on their pitch more lucrative. The process: Buy it. Read it. Sell it on - can be repeated many times over, creating a virtuous cycle. The campaign has won 3 Cannes Lions so far this year.