Since launching, Change Please has served over 78,000 coffees, expanded from one to five sites and employed and housed 12 formerly homeless people as baristas. Our latest film for the venture tells the tale.
In this award winning campaign we have turned The Big Issue into the world’s first resellable magazine, meaning each magazine can be sold-on each time after its been read, doing good wherever it goes. Each magazine will come with its own scannable QR code, that allows readers to pass the magazine onto a friend, who can scan the code to pay for it again. The scheme aims to help vulnerable magazine sellers to earn more and counter the issues the homeless are facing in an increasingly cashless society. Pay It Forward levels the playing field, and offers magazine vendors the opportunity to earn extra money from the onward sale of the magazine, making the time they spend on their pitch more lucrative. The process: Buy it. Read it. Sell it on - can be repeated many times over, creating a virtuous cycle. The campaign has won 3 Cannes Lions so far this year.
Big Issue vendors rely on street traffic to sell their magazines and earn a wage. Busy high streets mean that Christmas is normally their most lucrative time of the year. But Christmas 2020 wasn’t a normal Christmas. Because of the pandemic, our vendors’ regular customers, whom they depend upon for their income, were nowhere to be seen. Vendors were at risk of being forgotten. We needed to remind people that they were still there. And that they still needed help.See More