UEFA Women's Football

Together #WePlayStrong

Together #WePlayStrong, is designed to transform the image of women’s football across Europe and to encourage more teenage girls, aged between 13 to 17, to take up and keep playing football.

See More


It All Starts Here

Building on the success of the ‘Together #WePlayStrong’ campaign, our new film for UEFA is aimed at fathers of daughters across Europe. It helps dads to realise that they can facilitate their daughters’ relationship with football, and that there are lots of ways they can encourage and support their participation in the game. The ad will air in 55 countries, localised for each market. It sits alongside a retargeting campaign across YouTube and search that helps Dads who’ve taken our message to heart find a football club for their daughter to join.