Made by Dyslexia

Dyslexic Thinking

Despite 1 in 5 people worldwide being affected by dyslexia, only 3% of the population view it positively. Our Titanium-winning campaign with Made by Dyslexia, Virgin Group, LinkedIn and Dictionary.com set about changing the minds of cultural institutions, the business sector and its leaders. We shifted focus to the term “Dyslexic Thinking” - a phrase that highlights all the positive skills people with dyslexia possess. LinkedIn changed its platform to feature Dyslexic Thinking as an official skill available for their 810 million users to add to their profiles, and Dictionary.com added it to their dictionary. With a 1562% increase in positive online sentiment towards the word “dyslexia,” we’ve begun shifting the way the world views one of the most common forms of neurodiversity in the workplace and proven dyslexic thinking is exactly the kind of skill needed to push humanity forward.

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