Account Executive - Premier League and AB InBev
The Premier League & ABInBev Accounts
Two of the most exciting accounts in the agency – football and beer, what’s not to love?
We are looking for an experienced account executive to work across both accounts and support the Senior Account Manager in their day-to-day running of the accounts. This is an ideal opportunity for someone who is interested in forming strong client relationships and working in an agile manner as part of a small agency account team. They’ll be working directly into the same Senior Account Manager across both accounts, who will also be their line manager.
AB InBev are the biggest beer brewer in the world. We are specifically the lead creative agency for an exciting, but relatively unknown product in the UK, Michelob Ultra. The beer has had huge commercial success in the USA so after a recent launch we are looking to carry this on in the UK through the products unique market position.
We have recently acquired the Premier League as our client and are truly excited by the potential they bring as a brand. The Premier League is one of the UK’s biggest exports – the most popular football league in the world. We have been tasked with the thrilling challenge of enhancing the reputation of the Premier League to fans and non-fans of football.
Both accounts will provide plenty of client and internal agency exposure due to the exciting creative potential on offer, and there will be ample chance to be involved in the creative process from start to finish, as well as learning about wider campaign planning and implementation. Being a regular weekend beer drinker or weekly 5-a-side player isn’t a necessity but an interest in the industries/brands and being prepared to get stuck in is important.
Overview of Role:
The Account Executive is responsible for providing crucial support to the Account Team in helping them to deliver the highest standard of service for our Clients. The Account Executive will be building a strong foundation of Account Management skills, observing how to implement best practice and paying close attention to detail. The Account Executive will provide effective support where required to Account Managers and Account Directors. They will also be building strong and effective relationships with the wider Agency Team across Creative, Creative Services, Design, Finance etc. They will work closely with the Agency Team in the production of high quality work to deadline. They will show the ability to think independently and be eager to learn and develop whilst winning the support and trust of the Team.
The Account Executive will proactively look to understand their Clients’ business and the market/sectors they operate in. They will begin to develop the appropriate skills in Client relationship management.
Being indispensable to your Account Team providing invaluable support whenever it is needed
Being a role model within your Team by delivering exemplary Client Service – superb attention to detail is critical
Upholding the Agency’s philosophy of “the world needs more interesting” producing stand-out work as the rule and not the exception
Passion for the Advertising/Marketing industry especially the changing world of digital and how that impacts consumers
Excellent internal & external communication skills
Become proficient in relevant services such as Contact Report writing, Estimating, updating Status Reports as well as being well versed in PowerPoint, Excel and competitor monitoring tools
Learning about how the finances work on a project
Ambitious, hardworking and eager to learn the foundations of the business
Can do attitude – willing to help out team & work on ad-hoc projects as required by Agency
Creative and proactive thinking
Effective and efficient management of Client expectations (don’t wait to be chased by Clients)
Enthusiastic, committed, entrepreneurial and nice with it
Organisation & administration
Understanding and adherence of internal Agency processes and how they differ by Client
Proactively managing your workload through effective time management
Assisting the Account Team in the administration involved in the execution of projects
Researching & providing market information and competitor analysis for Client and New Business briefs
Assist in briefing internal & external resources as required
Start to gain an understanding of creative development and evaluation
Receive and understand project briefs & gain understanding about the creative process
Help your Account Team with the excellent preparation of meeting rooms, checking room set up, equipment working, Client refreshments. Make sure Clients get a warm welcome
Learn and undertake the development of necessary admin for each project e.g. estimates, sourcing, Client feedback debriefs etc.
Gain understanding of the different regulatory bodies: Clearcast/BACC/ASA/ITC/OFCOM/RACC
Communicate effectively at all levels and across all departments, ensuring your Account Manager / Account Director and other team members are always up to date on project details
Produce clear, accurate and logical written materials including status reports, contact reports and meeting summaries
Ensure all Client facing written materials are of a high quality and consistent with company standards - NO TYPOS
Build good client relations
Assist in the preparation of materials for Client and New Business documents and presentations including collating samples, visuals, competitor material
Start to gain an understanding of Client relationship management
Attend and take notes at status meetings & prepare status report
Working closely with your line managers, ensure that you adhere to all company financial processes and deadlines in place, and that all work is produced to a high level of accuracy
Work closely with your line manager to ensure all invoicing and preparation of billing packs for Client is completed on time
Assist in processing of purchasing orders, estimates and invoices plus other monthly financial summaries and time reconciliations
Responsible for keeping up to date with personal time-sheets and expenses. Timesheets must be completed every single week and in advance when going on annual leave
Gain an understanding and appreciation of the Strategy & Creative processes
Produce competitor reviews and learnings that can feed into the strategy and creative development
Proof checking work thoroughly at all stages (presentations, concepts, artwork, digital build, edits etc.)
Assist in managing the workload and development of intern placements
Get involved in Grad Scheme interviews
Delegate up when required and keep line managers and wider team in the loop when required
Begin to develop an appreciation and understanding of the latest advertising and marketing techniques, and keep up to date with latest industry developments especially digital
Constantly learning and taking interest in your Clients’ business, their competitors’ business and their strengths and weaknesses, by keeping guard books and competitor files up to date and sharing with wider Account Team
Be a true exemplar of our Agency culture
Doing the right thing for each other, our Clients and above all the work
Being entrepreneurial in mind-set, act with fearlessness, be proactive
Executing work at the highest standard reinforcing the Management’s desire for excellent quality and that ‘good enough is not good enough’
Contribute to the personality of the Agency making effort to attend social events and Agency Updates and help generate an overall spirit of fun and enjoyment. Make a positive contribution to your colleagues’ morale and happiness.
Be the ambassadors of the Agency’s core philosophy and ensure it transcends all areas of the business