Community Manager (Havaianas, Sport England)
We are looking for strategic community manager to take ownership of our clients’ multi-platform content calendar, and manage their online communities. They will co-ordinate planning, scheduling and publishing across Europe, liaising with community managers across 7 regions to ensure consistent output across markets.
The community manager will cover and amplify live events via social media, spotting opportunities to bring events to life online and utilise influencers, partners and consumers to drive brand awareness and relevance among the target audience.
There may be some European travel involved to attend events and to meet with Europe-based clients. They will be actively involved with the creative development of our social content output and must be a competent copywriter with an eye for design, unrivalled knowledge of social platforms and best in class practices. They will be tasked with posting content across the social channels and moderating brand presences within agreed guidelines.
Social media is an essential channel in integrated campaigns and the community manager will be heavily involved in wider campaign development, sharing community insights and influencing creative output. The senior community manager will work closely with the paid media team to develop and activate a paid media strategy across Europe, making recommendations for budget allocation and format selection.
Reporting on campaign and content performance is also hugely important and the candidate will be in charge of writing a monthly report that highlights key successes and suggests recommendations for the coming months.
Alongside the Comms and Social Media Director, wider account teams and the social media client, you will plan and execute a digital communications strategy to maximise engagement, advocacy and brand awareness across owned and earned media online.
You will be responsible for managing our client’s community profiles on social networking sites, including Facebook, Twitter, YouTube, Instagram and SnapChat (potentially more to be added at a later date) and will plan, write and post engaging content to agreed frequencies and themes.
You’ll manage the social content calendar across a number of campaigns and events and will be tasked with identifying reactive opportunities, exploring plans for both online and offline engagement and collaborating with the digital and social media team on strategic developments.
Liaising with the market managers you will be identify local nuances and creative opportunities to celebrate these. You will manage online conversations, responding directly or liaising with customer service team where necessary to ensure our communities questions or requests are dealt with effectively and efficiently.
We want you to grow the size and (more importantly) engagement levels of our client’s fan base and encourage participation and advocacy in all social channels and track issues along with deploying crisis management response where necessary. You will brief our creative teams to create content to be shared on the social channels each month with the support of the social strategist, and will also contribute to recommendations for paid media on the platforms. You will be actively involved in the coverage and amplification of events across Europe, devising strategies to maximise coverage and exposure online.
You will be charged with developing, optimising and activating a paid media strategy, alongside the paid media team, and will need to recommend budget allocation, channel and format selection and campaign timelines. You’ll report on the performance of our platforms and establish a clear understand of our community, a knowledge you can share with the wider team to inform wider strategy and comms.
You’ll have an interest and experience in running influencer outreach activity, reporting on campaign performance and providing on the ground social coverage at events, as well as implementing test and learn plans for content across all social platforms to constantly improve on our social output.
Finally, you’ll be expected to collaborate in the newly formed comms team, working on proactive and reactive briefs for new and existing clients, educating the agency and clients in best practice and innovations, and assisting in agency comms.
You’ll need experience in community management and content planning for major brands, confident copywriting skills and experience writing for social media ads are essential as well as being able to report and analyse data and insights to a high level. You will also have understanding of the entire international social media universe and an opinion about what the next big trend will be. You’ll be a creative and strategic thinker with the ability to direct digital design. You will be able to conduct in-depth social listening using software such as Brandwatch and Radarly, and you will ideally have experience with influencer outreach and engagement. You are pro-active in your thinking, and your work, and are comfortable in a client-facing role. You will be a go-getter who isn’t afraid to be interesting and think different to achieve better results.
And most importantly, you…
We are looking for a social media enthusiast that not only knows and understand the social universe, but is also an avid user that is aware of industry trends, platform updates and best in class brand work. You should also have heaps of initiative and be able to spot an opportunity to grow a piece of business.
We’ll be expecting you to exhibit a ‘can do’ attitude, showing that you’re willing to help out the team and work on ad-hoc projects as required by the agency. You’ll always be calm under pressure and will show a sense of responsibility in everything you’re asked to take on.
Finally, you are a decent human being. That’s kind of important to all of us here
at FCB Inferno.