The UGC film, set to Jess Glynne’s track I’ll Be There, is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time,  whether helping us work from home, or even joining our workouts.


The film, which was created by FCB Inferno and planned and bought by MG OMD, first aired this weekend during Britain’s Got Talent and will be amplified across TV, VOD and social media throughout May and June. 


The aim of the campaign is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. With only 25% of dog and cat owners going on to rehome a rescue pet despite 63% of people saying they are likely to rehome from a rescue, the ‘Rescue Is Our Favourite Breed’ campaign continues to challenge the barriers to adoption.


This article first appeared on Shots. To view the original article, see here.