BMW i has launched an innovative new feature that helps to push the limits of electric driving. From today, BMW drivers will be able to add Lunar Paint as an optional extra to their i vehicle.

BMW Lunar Paint uses revolutionary photovoltaic technology to harness the power of the moon and passively recharge your battery in the hours of darkness. So when the sun goes down, you can still charge up, allowing you to extend your electric range even further.

Sue Pernova, BMW Innovation Director, says: “This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”

FCB Inferno worked with BMW on the campaign which will run across print, in social media and online.