We are excited to introduce our new planning department model: The Strategy Collective. The Collective model recognises the need for more specialist planning skills as we increasingly execute throughout the entire consumer journey and also creates a less hierarchical, more collaborative model, operating more like a partnership than a traditional department.

Ben Jaffé will co-ordinate the Collective and be responsible for Brand Strategy. FCB’s Global Chief Strategy officer Nigel Jones, one of the world’s leading planners, who divides his time between London and New York will provide executive guidance. 

The Strategy Collective will have a senior lead for each specialty, including six Strategy Partners, for areas which include: Customer Experience, Data and CRM; Media and Comms Planning; Digital and Innovation; PR, Social and Influencer Marketing; and Retail and B2B. A number of promotions within the agency as well as new hires across these areas will be announced shortly.

The move comes as an extension of how the agency – long known as a pioneer in integration – has been working with agile project teams, allowing for a faster and more flexible way of working, using the right talent at the right time. The changes are intended to drive deeper levels of collaboration between disciplines.

Ben Jaffé said, “It’s an exciting time to be working in our industry; there’s so much to play for, and I feel privileged to be able to help shape the strategy department of the future and create an environment to develop ‘complete’ strategists.”

“A multi-faceted, flexible and nimble strategy structure is what is required to future-proof our offering. We have huge ambitions for the Collective and we will be constantly developing and investing in its evolution to provide cutting edge solutions for our clients”, said Frazer Gibney, Chief Executive Officer at FCB Inferno.