As the Cannes Lions International Festival of Creativity draws to a close, Global News Wire takes a look at FCB's record breaking year. In total, the FCB network accumulated an amazing 80 Lions, consisting of two Titanium, five Grands Prix, 15 Gold, 26 Silver and 32 Bronze – no easy feat, especially in these unprecedented times. As a result, we are immensely proud to have been awarded Cannes Lions Network of the Year. The below article was first published by Global News Wire. To view the original article, see here.
“FCB’s historic showing this year can be attributed to the creative leaders who comprise our global network,” said FCB Worldwide Chief Executive Officer Carter Murray. One of Murray’s top priorities since becoming CEO has been creating an environment where talented individuals can thrive and grow. “It’s also a testament to Global Chief Creative Officer Susan Credle’s creative vision.”
“This incredible honor has been a tremendous affirmation of FCB’s Never Finished spirit and 456 scale,” said Global Chief Creative Officer Susan Credle. “And most importantly the generosity of the network-wide Global Creative Council (GCC) where, bi-yearly, our Chief Creative Officers come together to evaluate and amplify the brightest work around the global network.” Credle, with worldwide creative partner Fred Levron, and the GCC, have put FCB’s creative transformation on full display this week on the largest creative marketing stage in the world.
FCB Chicago’s “Boards of Change” on behalf of the City of Chicago and FCB Chicago/FCB New York’s “Contract for Change” on behalf of AB InBev achieved Titanium glory – a prestigious honor given to game-changing work that breaks new ground – on the final day of the festival. “Boards of Change” won an astounding 14 Lions total, including a Grand Prix. “Contract for Change” garnered 9 significant wins during the Festival, including an esteemed Grand Prix.
Major highlights across the network include FCB Chicago placing third for Agency of the Year and notching 24 total wins, FCB New York ending the week with 18 wins, FCB Canada with 7, FCB Inferno with 6, FCB Interface with 7 and AREA 23, an FCB Health Network company, with 11 Lions, including two amazing Grands Prix.
This incredible showing at Cannes comes on the heels of an impressive year for the FCB Network, including being named Adweek’s 2020 Global Agency of the Year, which recognized the network’s continued growth, innovation and unwavering focus on its people, clients and the creative work they accomplish together.
See below for information on all of FCB’s Cannes Lions 2020/2021 accolades:
Cannes Lions - Sustainable Development Goals Lions:
FCB Canada: Silver Lion: Project Understood, GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Sustainable Development Goals – Reduced Inequalities
FCB Chicago/FCB New York: Bronze Lion: CONTRACT FOR CHANGE - AB IN BEV - Sustainable Development Goals – Responsible Consumption and Production
FCB ULKA: Bronze Lion - OUT AND PROUD CLASSIFIED - THE TIMES OF INDIA - Sustainable Development Goals – Gender Equality
Cannes Lions - Titanium Lions:
FCB Chicago: Titanium Lion - Boards of Change - CITY OF CHICAGO - Titanium
FCB Chicago/FCB New York: Titanium Lion - CONTRACT FOR CHANGE - AB IN BEV - Titanium
Cannes Lions - Brand Experience and Activation Lions
FCB Chicago - Gold Lion - Boards of Change - CITY OF CHICAGO - Brand Experience & Activation – Corporate Purpose & Social Responsibility
AREA 23, AN FCB HEALTH NETWORK COMPANY: Silver Lion - SICK BEATS - WOOJER - Brand Experience & Activation – Healthcare
FCB NEW YORK - Silver Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Brand Experience & Activation – Live Brand Experience or Activation
AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - SICK BEATS - WOOJER - Brand Experience & Activation – Tech-led Brand Experience
FCB CANADA - Bronze Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Brand Experience & Activation – Social Behaviour
FCB CANADA - Bronze Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Brand Experience & Activation – Corporate Purpose & Social Responsibility
FCB INTERFACE - Bronze Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Brand Experience & Activation – Not-for-profit/Charity/ Government
FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Brand Experience & Activation – Digital Installations
Cannes Lions – Creative Business Transformation Lions:
FCB CHICAGO/FCB NEW YORK - Gold Lion - CONTRACT FOR CHANGE - AB INBEV - Creative Business Transformation – Brand Purpose & Impact
FCB CHICAGO/FCB NEW YORK - Silver Lion - CONTRACT FOR CHANGE - AB INBEV - Creative Business Transformation – Venture Models & Corporate Innovation
Cannes Lions – Creative eCommerce Lions:
FCB INFERNO - Grand Prix - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Market Disruption
FCB INFERNO - Gold Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Social Commerce
FCB INFERNO - Bronze Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Not-for-profit/Charity/ Government
Cannes Lions – Creative Effectiveness Lions:
FCB NEW YORK - Gold Lion - THE WHOPPER DETOUR (2021) - BURGER KING - Creative Effectiveness – Acquisition
FCB NEW YORK - Bronze Lion - THE WHOPPER DETOUR (2021) - BURGER KING - Creative Effectiveness – Retail
Cannes Lions – Innovation Lions:
AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - SICK BEATS - WOOJER - Innovation – Early Stage Technology
Cannes Lions – Mobile Lions:
AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - SICK BEATS - WOOJER - Mobile – Connected Devices/Wearables
FCB/SIX - Bronze Lion - PUBLICLY TRADED - LIFESTYLES HEALTHCARE - Mobile – Brand-led Mobile Websites
Cannes Lions – Radio & Audio Lions:
AREA 23, AN FCB HEALTH NETWORK COMPANY: Grand Prix - SICK BEATS - WOOJER - Radio & Audio – Healthcare
AREA 23, AN FCB HEALTH NETWORK COMPANY - Gold Lion - SICK BEATS - WOOJER - Radio & Audio – Use of Audio Technology
AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - SICK BEATS - WOOJER - Radio & Audio – Use of Music
FCB CHICAGO - Silver Lion - BEDTIME STORIES - WALMART - Radio & Audio – Corporate Purpose & Social Responsibility
Cannes Lions – Digital Craft Lions:
FCB CANADA - Gold Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Digital Craft – Experience Design: Voice
AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - SICK BEATS - WOOJER - Digital Craft – Innovative Use of Technology
Cannes Lions – Entertainment Lions:
FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Entertainment – Sports: Brand Integration & Sponsorships/ Partnerships
FCB&FIRE - Bronze Lion - UNBOXING IBAI - NETFLIX & PLAYSTATION - Entertainment – Innovation in Branded Content
Cannes Lions – Entertainment Lions for Sport:
FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Entertainment Lions for Sport – Sports Live Experience
Cannes Lions – Creative Data Lions:
FCB/SIX - Silver Lion - ‘ME TOO.’ ACT TOO. - ME TOO.’ - Creative Data – Data Integration
FCB/SIX - Silver Lion - PUBLICLY TRADED - LIFESTYLES HEALTHCARE - Creative Data – Data-enhanced Creativity
Cannes Lions – Creative Strategy Lions:
FCB INFERNO - Silver Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative Strategy – Collaboration
FCB CHICAGO/FCB NEW YORK - Bronze Lion - CONTRACT FOR CHANGE - AB INBEV - Creative Strategy – Food & Drink
Cannes Lions – Direct Lions:
FCB CHICAGO/FCB NEW YORK - Gold Lion - CONTRACT FOR CHANGE - AB INBEV - Direct – Corporate Purpose & Social Responsibility
FCB CANADA - Silver Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Direct – Co-creation & User Generated Content
FCB CHICAGO - Silver Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Direct – Not-for-profit/Charity/ Government
FCB CHICAGO - Silver Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Direct – Use of Ambient Media: Large Scale
FCB CHICAGO - Silver Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Direct – Social Behaviour
FCB CHICAGO/FCB NEW YORK - Silver Lion - CONTRACT FOR CHANGE - AB INBEV - Direct – Food & Drink
AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - THE INEVITABLE NEWS - THE INEVITABLE NEWS - Direct – Use of Print/Outdoor
FCB CANADA - Bronze Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Direct – New Realities & Voice-activation
FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Direct – Immersive Experiences & Interactive Screens
Cannes Lions – Media Lions:
FCB CHICAGO - Grand Prix - BOARDS OF CHANGE - CITY OF CHICAGO - Media – Social Behaviour
FCB INFERNO - Gold Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Media – Use of Social Platforms
FCB NEW YORK - Gold Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Media – Use of Events
FCB CHICAGO - Bronze Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Media – Use of Ambient Media: Large Scale
FCB CHICAGO - Bronze Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Media – Corporate Purpose & Social Responsibility
FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Media – Social Behaviour
Cannes Lions – PR Lions:
FCB CHICAGO/ FCB NEW YORK - Grand Prix - CONTRACT FOR CHANGE - AB INBEV - PR – Corporate Image, Communication & Reputation Management
FCB CHICAGO - Gold Lion - BOARDS OF CHANGE - CITY OF CHICAGO - PR – Social Behaviour
FCB CHICAGO/ FCB NEW YORK - Gold Lion - CONTRACT FOR CHANGE - AB INBEV - PR – Food & Drink
AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - THE INEVITABLE NEWS - PR – Media/ Entertainment
FCB INTERFACE - Silver Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - PR – Not-for-profit/Charity/ Government
FCB CHICAGO - Bronze Lion - BOARDS OF CHANGE - CITY OF CHICAGO - PR – Brand Voice & Strategic Storytelling
Cannes Lions – Social & Influencer Lions:
FCB INFERNO - Silver Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Social & Influencer – Audience Targeting/ Engagement Strategies
FCB BRASIL - Bronze Lion - SWEET BLOCK - ABRAJI & CONGRESSO EM FOCO - Social & Influencer – Cultural Insight
Cannes Lions – Design:
FCB CHICAGO - Gold Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Design – Event Storytelling
FCB CHICAGO - Silver Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Design – Spatial & Sculptural Exhibitions and Experiences
AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - SEE SOUND - Design – Consumer Technology & Homeware
AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - SEE SOUND - Design – Medical Products
AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - THE INEVITABLE NEWS - Design – Design-driven Effectiveness
Cannes Lions – Health & Wellness:
FCB INTERFACE - Gold Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Health & Wellness – Nonprofit/Foundation-led Education & Awareness
FCB INTERFACE - Silver Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Health & Wellness – Nonprofit/Foundation-led Education & Awareness
AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - THE INEVITABLE NEWS - Health & Wellness – Nonprofit/Foundation-led Education & Awareness
FCB CANADA - Bronze Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Health & Wellness – Health & Wellness Tech
Cannes Lions – Outdoor:
FCB CHICAGO - Gold Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Outdoor – Live Advertising and Events
FCB INTERFACE - Silver Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Outdoor – Ambient Outdoor
FCB CHICAGO - Bronze Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Outdoor – Displays
FCB INTERFACE - Bronze Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Outdoor – Single-market Campaign
FCB INTERFACE - Bronze Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Outdoor – Social Behaviour
Cannes Lions – Pharma:
AREA 23, AN FCB HEALTH NETWORK COMPANY - Grand Prix - SICK BEATS - WOOJER - Pharma – Regulated
AREA 23, AN FCB HEALTH NETWORK COMPANY - Gold Lion - SICK BEATS - WOOJER - Pharma – Regulated
AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - TRAPPED - INSMED INCORPORATED - Pharma – Regulated
AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - UNBREAKABLE - INSMED INCORPORATED - Pharma – Regulated
AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - FIGHTING FOR WORDS – THE FIRST POSTERS TO HELP TREAT APHASIA – “SHEEP” - CONSTANT THERAPY - Pharma – Regulated
AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - SICK BEATS - WOOJER - Pharma – Regulated
Cannes Lions – Print & Publishing:
AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - THE INEVITABLE NEWS - Print & Publishing – Media/Entertainment

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