FCB is Network of the Year at Cannes Lions 2021!

As the Cannes Lions International Festival of Creativity draws to a close, Global News Wire takes a look at FCB's record breaking year. In total, the FCB network accumulated an amazing 80 Lions, consisting of two Titanium, five Grands Prix, 15 Gold, 26 Silver and 32 Bronze – no easy feat, especially in these unprecedented times. As a result, we are immensely proud to have been awarded Cannes Lions Network of the Year. The below article was first published by Global News Wire. To view the original article, see here.

 

“FCB’s historic showing this year can be attributed to the creative leaders who comprise our global network,” said FCB Worldwide Chief Executive Officer Carter Murray. One of Murray’s top priorities since becoming CEO has been creating an environment where talented individuals can thrive and grow. “It’s also a testament to Global Chief Creative Officer Susan Credle’s creative vision.”

 

“This incredible honor has been a tremendous affirmation of FCB’s Never Finished spirit and 456 scale,” said Global Chief Creative Officer Susan Credle. “And most importantly the generosity of the network-wide Global Creative Council (GCC) where, bi-yearly, our Chief Creative Officers come together to evaluate and amplify the brightest work around the global network.” Credle, with worldwide creative partner Fred Levron, and the GCC, have put FCB’s creative transformation on full display this week on the largest creative marketing stage in the world.

 

FCB Chicago’s “Boards of Change” on behalf of the City of Chicago and FCB Chicago/FCB New York’s “Contract for Change” on behalf of AB InBev achieved Titanium glory – a prestigious honor given to game-changing work that breaks new ground – on the final day of the festival. “Boards of Change” won an astounding 14 Lions total, including a Grand Prix. “Contract for Change” garnered 9 significant wins during the Festival, including an esteemed Grand Prix.

 

Major highlights across the network include FCB Chicago placing third for Agency of the Year and notching 24 total wins, FCB New York ending the week with 18 wins, FCB Canada with 7, FCB Inferno with 6, FCB Interface with 7 and AREA 23, an FCB Health Network company, with 11 Lions, including two amazing Grands Prix.

 

This incredible showing at Cannes comes on the heels of an impressive year for the FCB Network, including being named Adweek’s 2020 Global Agency of the Year, which recognized the network’s continued growth, innovation and unwavering focus on its people, clients and the creative work they accomplish together.

 

See below for information on all of FCB’s Cannes Lions 2020/2021 accolades:

 

Cannes Lions - Sustainable Development Goals Lions:

FCB Canada: Silver Lion: Project Understood, GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Sustainable Development Goals – Reduced Inequalities

FCB Chicago/FCB New York: Bronze Lion: CONTRACT FOR CHANGE - AB IN BEV - Sustainable Development Goals – Responsible Consumption and Production

FCB ULKA: Bronze Lion - OUT AND PROUD CLASSIFIED - THE TIMES OF INDIA - Sustainable Development Goals – Gender Equality

 

 

Cannes Lions - Titanium Lions:

FCB Chicago: Titanium Lion - Boards of Change - CITY OF CHICAGO - Titanium

FCB Chicago/FCB New York: Titanium Lion - CONTRACT FOR CHANGE - AB IN BEV - Titanium

 

 

 

Cannes Lions - Brand Experience and Activation Lions

FCB Chicago - Gold Lion - Boards of Change - CITY OF CHICAGO - Brand Experience & Activation – Corporate Purpose & Social Responsibility

AREA 23, AN FCB HEALTH NETWORK COMPANY: Silver Lion - SICK BEATS - WOOJER - Brand Experience & Activation – Healthcare

FCB NEW YORK - Silver Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Brand Experience & Activation – Live Brand Experience or Activation

AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - SICK BEATS - WOOJER - Brand Experience & Activation – Tech-led Brand Experience

FCB CANADA - Bronze Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Brand Experience & Activation – Social Behaviour

FCB CANADA - Bronze Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Brand Experience & Activation – Corporate Purpose & Social Responsibility

FCB INTERFACE - Bronze Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Brand Experience & Activation – Not-for-profit/Charity/ Government

FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Brand Experience & Activation – Digital Installations

 

 

Cannes Lions – Creative Business Transformation Lions:

FCB CHICAGO/FCB NEW YORK - Gold Lion - CONTRACT FOR CHANGE - AB INBEV - Creative Business Transformation – Brand Purpose & Impact

FCB CHICAGO/FCB NEW YORK - Silver Lion - CONTRACT FOR CHANGE - AB INBEV - Creative Business Transformation – Venture Models & Corporate Innovation

 

 

Cannes Lions – Creative eCommerce Lions:

FCB INFERNO - Grand Prix - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Market Disruption

FCB INFERNO - Gold Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Social Commerce

FCB INFERNO - Bronze Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative eCommerce – Not-for-profit/Charity/ Government

 

 

Cannes Lions – Creative Effectiveness Lions:

FCB NEW YORK - Gold Lion - THE WHOPPER DETOUR (2021) - BURGER KING - Creative Effectiveness – Acquisition

FCB NEW YORK - Bronze Lion - THE WHOPPER DETOUR (2021) - BURGER KING - Creative Effectiveness – Retail

 

 

Cannes Lions – Innovation Lions:

AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - SICK BEATS - WOOJER - Innovation – Early Stage Technology

 

Cannes Lions – Mobile Lions:

AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - SICK BEATS - WOOJER - Mobile – Connected Devices/Wearables

FCB/SIX - Bronze Lion - PUBLICLY TRADED - LIFESTYLES HEALTHCARE - Mobile – Brand-led Mobile Websites

 

 

Cannes Lions – Radio & Audio Lions:

AREA 23, AN FCB HEALTH NETWORK COMPANY: Grand Prix - SICK BEATS - WOOJER - Radio & Audio – Healthcare

AREA 23, AN FCB HEALTH NETWORK COMPANY - Gold Lion - SICK BEATS - WOOJER - Radio & Audio – Use of Audio Technology

AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - SICK BEATS - WOOJER - Radio & Audio – Use of Music

FCB CHICAGO - Silver Lion - BEDTIME STORIES - WALMART - Radio & Audio – Corporate Purpose & Social Responsibility

 

Cannes Lions – Digital Craft Lions:

FCB CANADA - Gold Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Digital Craft – Experience Design: Voice

AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - SICK BEATS - WOOJER - Digital Craft – Innovative Use of Technology

 

Cannes Lions – Entertainment Lions:

FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Entertainment – Sports: Brand Integration & Sponsorships/ Partnerships

FCB&FIRE - Bronze Lion - UNBOXING IBAI - NETFLIX & PLAYSTATION - Entertainment – Innovation in Branded Content

 

 

Cannes Lions – Entertainment Lions for Sport:

FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Entertainment Lions for Sport – Sports Live Experience

 

Cannes Lions – Creative Data Lions:

FCB/SIX - Silver Lion - ‘ME TOO.’ ACT TOO. - ME TOO.’ - Creative Data – Data Integration

FCB/SIX - Silver Lion - PUBLICLY TRADED - LIFESTYLES HEALTHCARE - Creative Data – Data-enhanced Creativity

 

 

Cannes Lions – Creative Strategy Lions:

FCB INFERNO - Silver Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Creative Strategy – Collaboration

FCB CHICAGO/FCB NEW YORK - Bronze Lion - CONTRACT FOR CHANGE - AB INBEV - Creative Strategy – Food & Drink

 

Cannes Lions – Direct Lions:

FCB CHICAGO/FCB NEW YORK - Gold Lion - CONTRACT FOR CHANGE - AB INBEV - Direct – Corporate Purpose & Social Responsibility

FCB CANADA - Silver Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Direct – Co-creation & User Generated Content

FCB CHICAGO - Silver Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Direct – Not-for-profit/Charity/ Government

FCB CHICAGO - Silver Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Direct – Use of Ambient Media: Large Scale

FCB CHICAGO - Silver Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Direct – Social Behaviour

FCB CHICAGO/FCB NEW YORK - Silver Lion - CONTRACT FOR CHANGE - AB INBEV - Direct – Food & Drink

AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - THE INEVITABLE NEWS - THE INEVITABLE NEWS - Direct – Use of Print/Outdoor

FCB CANADA - Bronze Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Direct – New Realities & Voice-activation

FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Direct – Immersive Experiences & Interactive Screens

  

Cannes Lions – Media Lions:

FCB CHICAGO - Grand Prix - BOARDS OF CHANGE - CITY OF CHICAGO - Media – Social Behaviour

FCB INFERNO - Gold Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Media – Use of Social Platforms

FCB NEW YORK - Gold Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Media – Use of Events

FCB CHICAGO - Bronze Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Media – Use of Ambient Media: Large Scale

FCB CHICAGO - Bronze Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Media – Corporate Purpose & Social Responsibility

FCB NEW YORK - Bronze Lion - MICHELOB ULTRA COURTSIDE - AB INBEV - Media – Social Behaviour

 

Cannes Lions – PR Lions:

FCB CHICAGO/ FCB NEW YORK - Grand Prix - CONTRACT FOR CHANGE - AB INBEV - PR – Corporate Image, Communication & Reputation Management

FCB CHICAGO - Gold Lion - BOARDS OF CHANGE - CITY OF CHICAGO - PR – Social Behaviour

FCB CHICAGO/ FCB NEW YORK - Gold Lion - CONTRACT FOR CHANGE - AB INBEV - PR – Food & Drink

AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - THE INEVITABLE NEWS - PR – Media/ Entertainment

FCB INTERFACE - Silver Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - PR – Not-for-profit/Charity/ Government

FCB CHICAGO - Bronze Lion - BOARDS OF CHANGE - CITY OF CHICAGO - PR – Brand Voice & Strategic Storytelling

 

 

Cannes Lions – Social & Influencer Lions:

FCB INFERNO - Silver Lion - RAISING PROFILES - THE BIG ISSUE & LINKEDIN - Social & Influencer – Audience Targeting/ Engagement Strategies

FCB BRASIL - Bronze Lion - SWEET BLOCK - ABRAJI & CONGRESSO EM FOCO - Social & Influencer – Cultural Insight

 

 

Cannes Lions – Design:

FCB CHICAGO - Gold Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Design – Event Storytelling

FCB CHICAGO - Silver Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Design – Spatial & Sculptural Exhibitions and Experiences

AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - SEE SOUND - Design – Consumer Technology & Homeware

AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - SEE SOUND - Design – Medical Products

AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - THE INEVITABLE NEWS - Design – Design-driven Effectiveness

 

Cannes Lions – Health & Wellness:

FCB INTERFACE - Gold Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Health & Wellness – Nonprofit/Foundation-led Education & Awareness

FCB INTERFACE - Silver Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Health & Wellness – Nonprofit/Foundation-led Education & Awareness

AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - THE INEVITABLE NEWS - Health & Wellness – Nonprofit/Foundation-led Education & Awareness

FCB CANADA - Bronze Lion - PROJECT UNDERSTOOD - GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY - Health & Wellness – Health & Wellness Tech

 

 

Cannes Lions – Outdoor:

FCB CHICAGO - Gold Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Outdoor – Live Advertising and Events

FCB INTERFACE - Silver Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Outdoor – Ambient Outdoor

FCB CHICAGO - Bronze Lion - BOARDS OF CHANGE - CITY OF CHICAGO - Outdoor – Displays

FCB INTERFACE - Bronze Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Outdoor – Single-market Campaign

FCB INTERFACE - Bronze Lion - THE PUNISHING SIGNAL - MUMBAI POLICE - Outdoor – Social Behaviour

 

Cannes Lions – Pharma:

AREA 23, AN FCB HEALTH NETWORK COMPANY - Grand Prix - SICK BEATS - WOOJER - Pharma – Regulated

AREA 23, AN FCB HEALTH NETWORK COMPANY - Gold Lion - SICK BEATS - WOOJER - Pharma – Regulated

AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - TRAPPED - INSMED INCORPORATED - Pharma – Regulated

AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - UNBREAKABLE - INSMED INCORPORATED - Pharma – Regulated

AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - FIGHTING FOR WORDS – THE FIRST POSTERS TO HELP TREAT APHASIA – “SHEEP” - CONSTANT THERAPY - Pharma – Regulated

AREA 23, AN FCB HEALTH NETWORK COMPANY - Bronze Lion - SICK BEATS - WOOJER - Pharma – Regulated

 

 

Cannes Lions – Print & Publishing:

AREA 23, AN FCB HEALTH NETWORK COMPANY - Silver Lion - THE INEVITABLE NEWS - Print & Publishing – Media/Entertainment