The One Show is one of the world's most prestigious award shows in advertising, design and digital marketing. We are delighted to announce that our campaign, Pay It Forward, for The Big Issue, has been nominated for 9 awards across categories.
We turned The Big Issue into the world’s first resellable magazine, meaning each magazine can be sold-on each time after its been read, doing good wherever it goes. Each magazine will come with its own scannable QR code, that allows readers to pass the magazine onto a friend, who can scan the code to pay for it again.
The scheme aims to help vulnerable magazine sellers to earn more and counter the issues the homeless are facing in an increasingly cashless society. Pay It Forward levels the playing field, and offers magazine vendors the opportunity to earn extra money from the onward sale of the magazine, making the time they spend on their pitch more lucrative.
The process: Buy it. Read it. Sell it on - can be repeated many times over, creating a virtuous cycle.
We are super excited that this campaign has been recognised across categories!
For more on the One Show Awards, see here.
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