Work
We bring clients Never Finished ideas that are powered by data and technology to deliver the right message at the right time, to the right people, with the goal of creating behaviour change.
Beyond awareness, perceptions and engagement, we deliver brand-building, media-agnostic thinking that aggregates to a greater, purpose-driven story that will withstand the winds of change while converting leads into ROI overnight.
Made by Dyslexia
Dyslexic Thinking
Despite 1 in 5 people worldwide being affected by dyslexia, only 3% of the population view it positively. Our Titanium-winning campaign with Made by Dyslexia, Virgin Group, LinkedIn and Dictionary.com set about changing the minds of cultural institutions, the business sector and its leaders. We shifted focus to the term “Dyslexic Thinking” - a phrase that highlights all the positive skills people with dyslexia possess. LinkedIn changed its platform to feature Dyslexic Thinking as an official skill available for their 810 million users to add to their profiles, and Dictionary.com added it to their dictionary. With a 1562% increase in positive online sentiment towards the word “dyslexia,” we’ve begun shifting the way the world views one of the most common forms of neurodiversity in the workplace and proven dyslexic thinking is exactly the kind of skill needed to push humanity forward.
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Mike's Hard Seltzer
Refreshingly Obvious
Having had huge success in the US, hard seltzers were bubbling over into the UK meeting the needs of changing drinking habits, healthier alcohol options and the desire for a bigger range of flavours. Unsurprisingly, a whole host of players were also rushing to meet these needs. We introduced the low awareness audience of UK drinkers to the hard seltzer category and developed a personality for mike’s that ensured it was their obvious drink of choice for summer.
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Sport England
This Girl Can
We are celebrating our 5th birthday! It has been five years since the launch of This Girl Can, which not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. Having previously tackled the individual ‘fear of judgement’ and practical barriers, the fourth phase of This Girl Can brings to life the ‘fear of judgement’ around topics and groups that require wider society to change if all women are to be given the opportunity to get active.
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BMW
Sometimes Electric. Always BMW.
A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to. In our latest campaign, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’
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