We are celebrating our 5th birthday! It has been five years since the launch of This Girl Can, which not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. Having previously tackled the individual ‘fear of judgement’ and practical barriers, the fourth phase of This Girl Can brings to life the ‘fear of judgement’ around topics and groups that require wider society to change if all women are to be given the opportunity to get active.See More
To show off the new BMW i8 Roadster in all its glory, as a supercar like no other, our new spot brings to life all the sophistication and punch of the model, and concludes with the famous line ‘floats like a butterfly…’.
This Girl Can has created a series of short films, powered by Disney, showing mums and their kids doing home-based exercise routines to their favourite Disney tracks. The dance-along films represent one of the first times This Girl Can has worked with a partner to create bespoke content, offering a fun way for mums and kids to be active through play – while helping children to develop healthy attitudes towards physical activity.See More