Clean is a Feeling

The Insight

Clean is a Feeling came from the simple human truth, that clean is more than a physical state, it is a source of confidence.


The Idea

‘Clean is a Feeling’ is a cheeky ode to the confidence we all feel when we’re clean and at our best. It’s a celebration of happy bottoms of every shape, age and size, ending with the happiest (and fluffiest) posterior of them all, the iconic Andrex puppy.


The Work

‘Clean is a Feeling’ is a digital first campaign, designed to work across social, in small formats, and to make a big creative impact in a small amount of time. This helps us to connect with the next generation of Andrex customers. With this approach and creative platform, ‘Clean is a feeling’ marks a new, more emotive direction for the UK’s favourite toilet tissue.