We were tasked to create a showstopping campaign that captured the essence of Castore’s ‘Better Never Stops’ ethos, and bring it to life across iconic sporting events including Wimbledon Tennis, The Ashes, and the F1 British Grand Prix. The result was ‘Summer of Sport’ which focused on the partnerships with legendary sporting teams and athletes, including England Cricket, Oracle Red Bull Racing and three-time grand slam winner, Sir Andy Murray.
The campaign’s hero creative is a striking image of Andy Murray’s hip X-ray, the epitome of ‘Better Never Stops’. This arresting work ran across sites in London, Earlsfield, and of course Wimbledon, the home of tennis.
The campaign also included impactful creative for The Ashes outside Lord’s in London, Edgbaston in Birmingham and Headingley in Leeds, coinciding with a summer full of men’s and women’s Ashes fixtures. Castore maintained its strong relationship with England Cricket, with Summer of Sport creative flooding the inside of the cricket grounds across The Ashes series.
The final piece of creative was at the F1 British Grand Prix, and featured Sergio Perez, driver for Oracle Red Bull Racing. The creative appeared across the midlands and surrounding area of the Silverstone racetrack, the seat of the British Grand Prix.