Premier League

No Room for Racism. Anywhere.

The ‘No room for racism’ campaign is an integral part of FCB Inferno and the Premier League’s long-term strategy to use the Premier League’s unique platform, and partnerships with the likes of Kick It Out, Nike, Budweiser, EA, Sky and BT, to build awareness and drive change on issues that impact wider society.

 

‘No Room For Racism. Anywhere’ is the third iteration of the Premier League’s anti-racism campaign, that will run throughout the 2020/ 2021 season. The campaign aims to:

 

1) Encourage football fans to challenge racism wherever they see it, whether that be in and around the grounds or online.

 

2) Inform fans about the measures the Premier League has taken to tackle different forms of racism in and around football, including increased security measures, additional training and an additional focus on education to tackle the causes of racism.

 

3) Continue to build awareness and attribution of ‘No Room For Racism’ for the Premier League.

 

To view the film, click here.

 

To view the film, click here.

The Insight

People often see physical and verbal racist abuse as the only form of racism. However, racism can take many different forms (from instrumental through to structural racism) and it is only by learning to recognise them and by taking action, that change will come about.



The Idea

‘No Room For Racism. Anywhere’ - To achieve real change, we all need to recognise and act against racism in all its forms.

The Work

Against the backdrop of Black Lives Matter, our campaign was built on how the Premier League uses the match day spectacle as a continuous platform to highlight racial injustice to a global audience. This includes working in partnership with Kick it Out, players taking the knee for Black Lives Matter before kick-off, and the promotion of ‘No Room For Racism’ on all matchday shirts and through all the major broadcasters. 

These actions are balanced with the passion of the fans, the roles and responsibilities all fans have in being part of the solution as well as highlighting the measures that the Premier League itself has been taking to tackle racial inequality – including reporting, funding, training and hiring initiatives. 

 

The campaign builds to rally the fans to: 
Challenge it. Report it. Change it. 

 

To view the film, click here.