We Are Undefeatable

Age UK and Sport England

The second instalment of the ‘We are undefeatable’ campaign captures the myriad of little ways that people with long term conditions get active and the vital role that friends, families and carers can play. It is a celebration of resilience and character. Bringing to life the realities of those most impacted by the pandemic, in a way that aims to inspire people to build activity into their lives to help manage their long term health conditions.

The Insight

For people with long term conditions, exercise is often seen as a solitary activity, when in reality most people are inspired to start and maintain activity by those around them.

The Idea

Bring to life the variety of ways people can get active alone or with those in their immediate (and safe) circles such as friends, family or carers.

The Work

The TTL campaign captures intimate moments in variety of real lives, all of whom live with a long term physical or mental condition, and how they manage their condition through activity. It spans the breadth of those who are just starting their journey, to those who are returning to activity after time away and tells their stories in their own words.

 

The campaign will run nationally across 2021 and 2022.