Celebrating 70 years of Foote, Cone & Belding in London.

To mark this anniversary, we’re showcasing some of our old iconic work. We hope you enjoy it.



Foote, Cone & Belding is behind one of the most recognisable advertising icons of all time - the Dulux Dog. This true British emblem has stood the test of time for over 55 years, with more than 14 dogs in the starring role. 

Ode To Tarmac

Our new film for BMW is a tribute from the Ultimate Driving Machine, BMW, to the ultimate driving surface, tarmac.

Watch it here

Sure for Men


Foote, Cone & Belding created the famous Sure tick. And what better way to introduce it than a muscular back dripping in sweat? 

Gordon's Gin


Foote, Cone & Belding coined the still remembered “It’s Got To Be Gordon’s” tagline, which was only dropped during the 2010 General Election, due to a certain Mr Brown. 

This Girl Can is one of the year's top ads

Our second This Girl Can instalment for Sport England has been named in Campaign Magazine's top film ads of 2017.

Read here

Cadbury's Picnic


Mods were known for their love of bespoke suits, French films, Lambrettas and Picnic bars.... obviously.