The Queen Rules project started with a five year old girl who questioned why King ranks higher than Queen in a deck of cards. Inspired by this story, we are launching a new game called Queen Rules Poker to support International Women’s Day.

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Home Office


Our campaign directly challenges the perception that knife possession is normal and makes you safer, to educate young people on the serious consequences of carrying knives and to signpost those at risk to organisations that can offer positive alternatives and practical support.

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Ode To Tarmac

A love poem from the Ultimate Driving Machine - BMW - to the ultimate driving surface - tarmac. Visuals of winding tracks and open roads, together with a resonant voiceover, remind viewers that BMW is the car for those who love driving. 

Doing some good.

FCB Inferno remain top UK agency in the annual Good Report for the second year. And, our FCB network led the pack of Most Successful Agency Networks Promoting Good Causes, earning the number-two spot for the second year.

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Sport England

This Girl Can

It has been two years since the original launch of our This Girl Can campaign for Sport England, which saw a significant increase in the number of women exercising. But our work is not done. Sport England has now challenged us to get a wider range of women active, celebrate more sports and tackle some new barriers. 

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Urban Skin

For the launch of the new NIVEA Urban Skin range, we have created a campaign to connect with an audience NIVEA were previously struggling to connect with - 18 - 24 year old women. 


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