Est. 1947

2017 marks the 70th anniversary of Foote, Cone & Belding in London. To celebrate we’re showcasing some of our old iconic work. We hope you enjoy it.




As Coco Chanel once said ‘Fashion passes, style remains’. This perfume print advert by Foote, Cone & Belding being an enduring example.

Cadbury's Picnic


Mods were known for their love of bespoke suits, French films, Lambrettas and Picnic bars....obviously.

Max Factor

Max Factor


This original Max Factor ad by Foote, Cone & Belding reflects the care free attitude to colour of the 70s. It’s about time blue eye shadow made a comeback…

In an industry always looking to the future, it is rare that we allow a little nostalgia.

Our CEO takes a look back at the heritage we are so proud of.

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Gordon's Gin


Foote, Cone & Belding coined the still remembered “It’s Got To Be Gordon’s” tagline, which was only dropped during the 2010 General Election, due to a certain Mr Brown.