Est. 1947

2017 marks the 70th anniversary of Foote, Cone & Belding in London. To celebrate we’re showcasing some of our old iconic work. We hope you enjoy it.



Foote, Cone & Belding is behind one of the most recognisable advertising icons of all time - the Dulux Dog. This true British emblem has stood the test of time for over 55 years, with more than 14 dogs in the starring role. 

Three's a Magic Number

We are proud to have won three Lions at this year's Cannes festival. We took home a silver and bronze for our This Girl Can campaign for Sport England and another bronze for our Believe in Me campaign for Barnardo's.

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Sure for Men


Foote, Cone & Belding created the famous Sure tick. And what better way to introduce it than a muscular back dripping in sweat? 


Incredibly proud to be transforming the image of women's football with UEFA.

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Gordon's Gin


Foote, Cone & Belding coined the still remembered “It’s Got To Be Gordon’s” tagline, which was only dropped during the 2010 General Election, due to a certain Mr Brown. 




As Coco Chanel once said ‘Fashion passes, style remains’. This perfume print advert by Foote, Cone & Belding being an enduring example.