Est. 1947

2017 marks the 70th anniversary of Foote, Cone & Belding in London. To celebrate we’re showcasing some of our old iconic work. We hope you enjoy it.



Foote, Cone & Belding is behind one of the most recognisable advertising icons of all time - the Dulux Dog. This true British emblem has stood the test of time for over 55 years, with more than 14 dogs in the starring role. 

In an industry always looking to the future, it is rare that we allow a little nostalgia.

Our CEO takes a look back at the heritage we are so proud of.

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Sure for Men


Foote, Cone & Belding created the famous Sure tick. And what better way to introduce it than a muscular back dripping in sweat? 

We create enduring legacy ideas for brands that deepen and grow the relationship they enjoy with their customers.

We're back with the second phase of This Girl Can.

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Gordon's Gin


Foote, Cone & Belding coined the still remembered “It’s Got To Be Gordon’s” tagline, which was only dropped during the 2010 General Election, due to a certain Mr Brown. 




As Coco Chanel once said ‘Fashion passes, style remains’. This perfume print advert by Foote, Cone & Belding being an enduring example.