Celebrating 70 years of Foote, Cone & Belding in London.

To mark this anniversary, we’re showcasing some of our old iconic work. We hope you enjoy it.



Foote, Cone & Belding is behind one of the most recognisable advertising icons of all time - the Dulux Dog. This true British emblem has stood the test of time for over 55 years, with more than 14 dogs in the starring role. 

Sure for Men


Foote, Cone & Belding created the famous Sure tick. And what better way to introduce it than a muscular back dripping in sweat? 

Are brands doing enough to alleviate stereotypes in ads?

Tim Doust, our Founding Partner, speaks to The Drum and ITV News.

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Gordon's Gin


Foote, Cone & Belding coined the still remembered “It’s Got To Be Gordon’s” tagline, which was only dropped during the 2010 General Election, due to a certain Mr Brown. 

Cadbury's Picnic


Mods were known for their love of bespoke suits, French films, Lambrettas and Picnic bars....obviously.