Celebrating 70 years of Foote, Cone & Belding in London.

To mark this anniversary, we’re showcasing some of our old iconic work. We hope you enjoy it.

Dulux

1980

Foote, Cone & Belding is behind one of the most recognisable advertising icons of all time - the Dulux Dog. This true British emblem has stood the test of time for over 55 years, with more than 14 dogs in the starring role. 

APG Awards Hat-trick

We are delighted to have picked up three awards for our work with Project Literacy and Change Please at the APG Creative Planning Awards.

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Sure for Men

1981

Foote, Cone & Belding created the famous Sure tick. And what better way to introduce it than a muscular back dripping in sweat? 

Gordon's Gin

1976

Foote, Cone & Belding coined the still remembered “It’s Got To Be Gordon’s” tagline, which was only dropped during the 2010 General Election, due to a certain Mr Brown. 

Show Women's Sports the Money

Ahead of the Women’s Rugby World Cup final, FCB Inferno’s Vicki Holgate explores the untapped opportunity for brands as featured in WARC.

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Cadbury's Picnic

1968

Mods were known for their love of bespoke suits, French films, Lambrettas and Picnic bars.... obviously.