Est. 1947

2017 marks the 70th anniversary of Foote, Cone & Belding in London. To celebrate we’re showcasing some of our old iconic work. We hope you enjoy it.

Dulux

1980

Foote, Cone & Belding is behind one of the most recognisable advertising icons of all time - the Dulux Dog. This true British emblem has stood the test of time for over 55 years, with more than 14 dogs in the starring role. 

A Strong Start at Cannes for FCB

Our This Girl Can campaign has been awarded a Silver Lion in Outdoor and a Bronze Lion in Brand led Education and Awareness. These awards join 19 others already collected by the FCB Network!

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Sure for Men

1981

Foote, Cone & Belding created the famous Sure tick. And what better way to introduce it than a muscular back dripping in sweat? 

#WePlayStrong

Incredibly proud to be transforming the image of women's football with UEFA.

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Gordon's Gin

1976

Foote, Cone & Belding coined the still remembered “It’s Got To Be Gordon’s” tagline, which was only dropped during the 2010 General Election, due to a certain Mr Brown. 

Chanel

Chanel

1960

As Coco Chanel once said ‘Fashion passes, style remains’. This perfume print advert by Foote, Cone & Belding being an enduring example.