Celebrating 70 years of Foote, Cone & Belding in London.

To mark this anniversary, we’re showcasing some of our old iconic work. We hope you enjoy it.



Foote, Cone & Belding is behind one of the most recognisable advertising icons of all time - the Dulux Dog. This true British emblem has stood the test of time for over 55 years, with more than 14 dogs in the starring role. 

APG Awards Hat-trick

We are delighted to have picked up three awards for our work with Project Literacy and Change Please at the APG Creative Planning Awards.

Read more

Sure for Men


Foote, Cone & Belding created the famous Sure tick. And what better way to introduce it than a muscular back dripping in sweat? 

Gordon's Gin


Foote, Cone & Belding coined the still remembered “It’s Got To Be Gordon’s” tagline, which was only dropped during the 2010 General Election, due to a certain Mr Brown. 

Show Women's Sports the Money

Ahead of the Women’s Rugby World Cup final, FCB Inferno’s Vicki Holgate explores the untapped opportunity for brands as featured in WARC.

Read here

Cadbury's Picnic


Mods were known for their love of bespoke suits, French films, Lambrettas and Picnic bars.... obviously.