The P series of phones from Huawei aren’t for everybody. They’re aimed at a specific audience – the Culture Makers. The painters, chefs, writers, dancers, photographers, designers and performers of the world. Theirs is the power of creativity, and they use it to redefine reality and create truly beautiful change. To them, cutting-edge technology is an enabler and a force for lasting good. Our stunning new pan-European campaign for the P20 series shows that when we place the most powerful creative tools in the hands of creatively optimistic people, a new era of creativity is sparked.
Our campaign directly challenges the perception that knife possession is normal and makes you safer, to educate young people on the serious consequences of carrying knives and to signpost those at risk to organisations that can offer positive alternatives and practical support.See More
The social experiment film aimed to see how adults would deal with gender bias when the cards are on the table. Would they blindly teach children that boys are better than girls? Or would they change the rules?
Inspired by a real conversation with a five-year-old girl about why Kings were ‘better’ than Queens, we asked adults to teach a small girl a simple card game. But when explaining why Kings outrank Queens, it was the adults that learned something far more important.
Teachers change the lives of their students every day. From facilitating ‘lightbulb’ moments where a child finally understands, to helping them realise their inner potential. Our film condenses down a range of these impactful and often poignant moments, to showcase the unequivocal, collective pride that teachers feel as a result of their job.