Teachers change the lives of their students every day. From facilitating ‘lightbulb’ moments where a child finally understands, to helping them realise their inner potential. Our film condenses down a range of these impactful and often poignant moments, to showcase the unequivocal, collective pride that teachers feel as a result of their job.
To promote the launch of the new sixth generation BMW M5, Cones shows the car and its driver navigating a constantly changing indoor track formed by robotic cones, demonstrating the car’s balance of power, precision, and control.
A love poem from the Ultimate Driving Machine - BMW - to the ultimate driving surface - tarmac. Visuals of winding tracks and open roads, together with a resonant voiceover, remind viewers that BMW is the car for those who love driving.