Sport England

We Are Undefeatable

The We Are Undefeatable campaign launched to support the one in four (15 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson’s, and encourage them to get active.

 

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#Knifefree: Setting the Record Straight

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Huawei

StorySign

There are approximately 32 million deaf children worldwide, and many struggle to learn to read. So, we worked with Huawei to develop StorySign, an app that uses the power of AI to help enrich story time for deaf children and their parents. The campaign has won 6 Cannes Lions this year including 4 Golds.

FCB Inferno wins big at Cannes Lions 2019

What a week, 10 Lions and number 2 on the UK leaderboard.

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The Big Issue

Pay It Forward

In this award winning campaign we have turned The Big Issue into the world’s first resellable magazine, meaning each magazine can be sold-on each time after its been read, doing good wherever it goes. Each magazine will come with its own scannable QR code, that allows readers to pass the magazine onto a friend, who can scan the code to pay for it again. The scheme aims to help vulnerable magazine sellers to earn more and counter the issues the homeless are facing in an increasingly cashless society.

Pay It Forward levels the playing field, and offers magazine vendors the opportunity to earn extra money from the onward sale of the magazine, making the time they spend on their pitch more lucrative. The process: Buy it. Read it. Sell it on - can be repeated many times over, creating a virtuous cycle. The campaign has won 3 Cannes Lions so far this year.

Home Office

#knifefree

We have launched the latest phase of the Home Office’s #knifefree campaign which seeks to steer vulnerable young people away from the dangers of knife carrying.

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