FCB London was awarded a Titanium at Cannes Lions International Festival of Creativity in 2022, making us the second most awarded agency in the UK.

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Summer Of Sport

Castore has a hunger to be the best, that runs all the way through the company from the people that work there to the teams they sponsor. 'Summer of Sport' demonstrates their relentless spirit while paying homage to the sports icons they partner with.

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Save The Sleeve

We’ve all done it, sneezed into our sleeves, wiped snot on our trousers, blown our nose into our hands and instantly regretted it. That’s why we launched our new ‘Save the Sleeve’ campaign for Kleenex Balsam tissues.

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We were named the Good Report’s #1 campaign and network 2021, and were awarded the inaugural One Show Fusion Pencil for diversity and inclusion on both sides of the camera

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Dyslexic Thinking

Despite 1 in 5 people worldwide being affected by dyslexia, only 3% of the population view it positively. Our Titanium-winning campaign with Made by Dyslexia, Virgin Group, LinkedIn and Dictionary.com set about changing the minds of cultural institutions, the business sector and its leaders. 

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Sport England

This Girl Can

We are celebrating our 5th birthday! It has been five years since the launch of This Girl Can, which not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. Having previously tackled the individual ‘fear of judgement’ and practical barriers, the fourth phase of This Girl Can brings to life the ‘fear of judgement’ around topics and groups that require wider society to change if all women are to be given the opportunity to get active.

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The Big Issue

Raising Profiles

The Big Issue is a UK street magazine, which offers a new hope for homeless and vulnerably housed people. When Coronavirus lockdowns hit, Big Issue vendors were unable to sell on the high streets and saw their livelihoods erased. So we decided to recreate their sales model digitally on LinkedIn. We used location data to find the businesspeople who worked in the area where the vendors used to sell, thus reconnecting them with old customers who used to walk by them every day. They not only sold more digital subscriptions to the magazine, but upskilled digitally in the process, changing perceptions about what Big Issue vendors could accomplish.

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