Despite 1 in 5 people worldwide being affected by dyslexia, only 3% of the population view it positively. Our Titanium-winning campaign with Made by Dyslexia, Virgin Group, LinkedIn and Dictionary.com set about changing the minds of cultural institutions, the business sector and its leaders. We shifted focus to the term “Dyslexic Thinking” - a phrase that highlights all the positive skills people with dyslexia possess. LinkedIn changed its platform to feature Dyslexic Thinking as an official skill available for their 810 million users to add to their profiles, and Dictionary.com added it to their dictionary. With a 1562% increase in positive online sentiment towards the word “dyslexia,” we’ve begun shifting the way the world views one of the most common forms of neurodiversity in the workplace and proven dyslexic thinking is exactly the kind of skill needed to push humanity forward.See More
We are celebrating our 5th birthday! It has been five years since the launch of This Girl Can, which not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. Having previously tackled the individual ‘fear of judgement’ and practical barriers, the fourth phase of This Girl Can brings to life the ‘fear of judgement’ around topics and groups that require wider society to change if all women are to be given the opportunity to get active.See More
A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to. In our latest campaign, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’See More
The Big Issue is a UK street magazine, which offers a new hope for homeless and vulnerably housed people. When Coronavirus lockdowns hit, Big Issue vendors were unable to sell on the high streets and saw their livelihoods erased. So we decided to recreate their sales model digitally on LinkedIn. We used location data to find the businesspeople who worked in the area where the vendors used to sell, thus reconnecting them with old customers who used to walk by them every day. They not only sold more digital subscriptions to the magazine, but upskilled digitally in the process, changing perceptions about what Big Issue vendors could accomplish.See More
“Clean is a Feeling” is a significant change in direction for the UK’s leading toilet roll brand. At its heart, “Clean is a Feeling” focuses on the confidence that only Andrex can give you when you feel clean and at your best. Full of sass, it saunters through a diverse range of people swaying, strutting, bouncing and moving with a joy you can’t help but feel. Naturally, it closes with an appropriately fluffy posterior.