This Girl Can

New Work

We are celebrating our 5th birthday! It has been five years since the launch of This Girl Can, which not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. Having previously tackled the individual ‘fear of judgement’ and practical barriers, the fourth phase of This Girl Can brings to life the ‘fear of judgement’ around topics and groups that require wider society to change if all women are to be given the opportunity to get active.

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Battersea Dogs & Cats

#RESCUEISMYFAVOURITEBREED

Our new campaign for Battersea is designed to get people to look at rescue animals differently. Despite the fact that 1 in 4 cats and dogs are rescues, there’s a misconception that they are somehow damaged or broken. Well, nothing could be further from the truth. Rescue pets are the best pets, and they all deserve a second chance and a happy home. So we decided to elevate the category by elevating rescue animals to their own breed.

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FCB Inferno wins big at Cannes Lions 2019

What a week, 10 Lions and number 2 on the UK leaderboard.

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BMW

Butterflies

To show off the new BMW i8 Roadster in all its glory, as a supercar like no other, our new spot brings to life all the sophistication and punch of the model, and concludes with the famous line ‘floats like a butterfly…’.

 

NIVEA SUN

Mr Sun

We've created a new character for NIVEA SUN to educate and entertain on sun safety in the UK.

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