Sport England

This Girl Can

We are celebrating our 5th birthday! It has been five years since the launch of This Girl Can, which not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. Having previously tackled the individual ‘fear of judgement’ and practical barriers, the fourth phase of This Girl Can brings to life the ‘fear of judgement’ around topics and groups that require wider society to change if all women are to be given the opportunity to get active.

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We have helped to launch, Pura, the new, family-run start-up brand aiming to shake-up baby care by making eco-friendly parenting easy and affordable.

The campaign launched with a film using babies as the powerful messengers to hit home the serious problems caused by regular wipes, which contain plastics.

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In 2019, FCB Inferno was the second most awarded agency in Europe at Cannes 2019 and ranked eighth globally.

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Sometimes Electric. Always BMW.

A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to. In our latest campaign, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’

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Sport England: Join the Movement


Our latest campaign for Sport England inspires people to stay active during the coronavirus (COVID19) outbreak. With people mostly confined to their own home following the latest government advice, ‘Join the Movement’ gives people fun and creative ideas on how to get active at home and encourages them to share their own experiences and join the movement online using the hashtag #StayInWorkOut.

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